As of today, Tallinn Airport and Tallinn Port in cooperation with the Enterprise Estonia (EAS) Tourism Development Centre will start distributing reflectors to tourists arriving in the most important tourism gates in Tallinn, Estonia.
According to Priit Koff, Communications Manager of Tallinn Airport, many tourists arriving in Estonia do not know that wearing reflectors is not only a life-saving solution, but also a legal requirement. “We have set up distribution boxes for specially designed reflectors in the airport luggage area and Vanasadama A and D terminals, where each arriving passenger can take a reflector and immediately put it on.”
Siiri Mägi, Tallinn Port designer and the designer of reflectors and distribution trays says that the reflector project for Estonian gates was a good opportunity to use the Estonian brand tools developed by EAS this year. “The reflector is labelled with the keyword brightEST, which invites to wear the reflector and be brighter than the rEST. The distribution tray has also been designed using the elements of the Estonian brand.”
According to Tarmo Mutso, the Director of the Tourism Development Center of the Enterprise Estonia, it is important that those visiting Estonia could also safely explore the sights and places during darker periods. “Therefore, guests arriving in Tallinn via the port and airport can start their trip to Estonia with a reflector. It’s a great surprise and shows our guests that their safety is important to us,” said Mutso.
Gerli Grünberg, expert of the Road Administration’s Prevention Department, emphasised that, while the attitudes of Estonians regarding the necessity of reflectors is extremely positive, only 67% of adults actually use them to make themselves more visible. “The Road Administration reminds people every year to keep in mind that they must make themselves visible during darker periods. It’s great to see that Tallinn Airport and the Port of Tallinn have joined us in this very important undertaking, and distribute reflectors to visitors to Estonia,” added Grünberg.
In the first phase of the project, a total of 20,000 reflectors will be distributed at Estonian tourist gates.